BJ’s Wholesale Club: Purchase Path
Part of BJ’s Leapfrog initiative which aims to bring their site up to parity with competitors in terms of functionality and services offered, work on the purchase path aims to augment and expand the utility and features of its component pieces – cart, checkout, order confirmation, and digital couponing. As well, it integrates the new BOPIC service (Buy Online Pickup In Store) into the entire framework of the experience.