BJ’s Wholesale Club: Purchase Path

Part of BJ’s Leapfrog initiative which aims to bring their site up to parity with competitors in terms of functionality and services offered, work on the purchase path aims to augment and expand the utility and features of its component pieces – cart, checkout, order confirmation, and digital couponing. As well, it integrates the new BOPIC service (Buy Online Pickup In Store) into the entire framework of the experience.

 

Final Designs Cart - Desktop

 

Final Designs checkout - Desktop

 

Final Designs Cart - Mobile Web

BJ’s cart with more firmed up wishlist treatment

BJ’s cart with more firmed up wishlist treatment

 
Dropdown displaying shipping options, club details flyout, fees flyout

Dropdown displaying shipping options, club details flyout, fees flyout

 
Cart-level error treatment for appliance that is sold out or not available for delivery in member zip code

Cart-level error treatment for appliance that is sold out or not available for delivery in member zip code

 
 

Final Designs Checkout - Mobile Web